We can best help clients who are the vision holder(s) for their company. They have had some success in their B2B, service-based business but are ready to achieve new levels of growth. They are seeking clarity and focus in their business and want to revitalize their brand and enrich their clients’ experience.
The best-fit clients also possess most (if not all of the following characteristics)
Collaborative, Communicative, and Coachable
Work well within a team to reach a common goal and effectively share ideas and needs. Open to advice and willing to consider changing their behavior to reach their goals.
With an eye to building a strong, sustainable business, they surround themselves with trusted advisors. They appreciate the need for process and planning.
Reflective, Curious, introspective.
Looking for transformation. Looking for clarity about who they are and how to share it with the world. Willing to answer a lot of questions and to do some inner searching, to find the answers that are there and need to be given words and visual communication.
Realize that there is no greater investment they’ll ever make than in themselves.
Committed to making sure their branding and marketing accurately and effectively communicate the value and excellence of their service. Branding can seem like a painstaking and iterative process to get it right, but persistence pays off. Willing to set out on an adventure that will bring up challenges to wrestle with, but also aha’s that weren’t even in your sights before.
Ambition to Impact their World
Desire to serve their clients to the best and highest level of quality possible. They won’t settle for anything less than greatness, even if it means overcoming challenges. When you believe, we will help you make it happen.
Every brand professional will help you define key elements like ideal client, differentiation, and key messages. Our philosophy is that you have this information deep down, we just ask the right question and and then help you to synthesize it into a clear, focused identity.
The biggest thing that sets us apart is the concept of brand integration. Once you have clearly defined your brand, and even created all your brand and marketing collateral, the piece that is so often overlooked is incorporating your brand into every aspect of your business operations and client experience through systems and tools.
We don’t quit at delivering a great logo or website, we help you incorporate the systems and tools that you and your team need to deliver on the expectation you’ve created, day in and day out. Without this critical component of brand integration, you brand could be undermined by a poor experience.
We want to see you succeed! Near the end of your initial program, we will evaluate what kind of support you may need going forward and you will opportunities to select what works best for you and your company.
Systems and processes to implement in your business (and continue to implement)
Peace of mind
What will I not have
This program does not include any design work (logo, website, business card or any other branding or marketing collateral.) But you will have the customized plan of what you need and when to do it. The Lone Orange Team Design Department is happy to help you create those pieces.
We will meet using a Zoom room. You will need a computer with a webcam and a microphone. You can meet in the comfort of your own office.
You will be given access to the online templates and worksheets needed to do the work.
You will also receive recordings of our meetings and notes taken during the meeting.
You will also need access to Google Drive.
Is a process that allows a business owner to get super clear on who they are and how they want their business to show up in the marketplace. It will transform your company’s identity and brand into a clear and confident. It will give you a customized plan for how to create and launch that brand and attract and serve the right clients for you.
The most important thing is mindset. Be ready to dig in and work the process. If you do the work we will find the clarity and focus that you seek. We will find new way to attract the RIGHT clients for you.
Conversely, if you don’t do the work, you won’t find the results.