Lone Orange F.A.Q.s
Decide if Lone Orange is right for you by reviewing the following frequently asked questions.
We can best help clients who are the vision holder(s) for their company. They have had some success in their B2B, service-based business but are ready to achieve new levels of growth. They are seeking clarity and focus in their business and want to revitalize their brand and enrich their clients’ experience.
The best-fit clients also possess most (if not all of the following characteristics)
- Collaborative, Communicative, and Coachable
Work well within a team to reach a common goal and effectively share ideas and needs. Open to advice and willing to consider changing their behavior to reach their goals.
- Growth Oriented
With an eye to building a strong, sustainable business, they surround themselves with trusted advisors. They appreciate the need for process and planning.
- Reflective, Curious, introspective.
Looking for transformation. Looking for clarity about who they are and how to share it with the world. Willing to answer a lot of questions and to do some inner searching, to find the answers that are there and need to be given words and visual communication.
- Wise Investor
Realize that there is no greater investment they’ll ever make than in themselves.
Committed to making sure their branding and marketing accurately and effectively communicate the value and excellence of their service. Branding can seem like a painstaking and iterative process to get it right, but persistence pays off. Willing to set out on an adventure that will bring up challenges to wrestle with, but also aha’s that weren’t even in your sights before.
- Ambition to Impact their World
Desire to serve their clients to the best and highest level of quality possible. They won’t settle for anything less than greatness, even if it means overcoming challenges. When you believe, we will help you make it happen.
Every brand professional will help you define key elements like ideal client, differentiation, and key messages. Our philosophy is that you have this information deep down, we just ask the right question and and then help you to synthesize it into a clear, focused identity.
The biggest thing that sets us apart is the concept of brand integration. Once you have clearly defined your brand, and even created all your brand and marketing collateral, the piece that is so often overlooked is incorporating your brand into every aspect of your business operations and client experience through systems and tools.
We don’t quit at delivering a great logo or website, we help you incorporate the systems and tools that you and your team need to deliver on the expectation you’ve created, day in and day out. Without this critical component of brand integration, you brand could be undermined by a poor experience.
To successfully complete the full program and get the most out of it, we will have 12 meetings. These can be held at the pace that works best for you – 4, 3, or 2 times a month.
We want to see you succeed! Near the end of your initial program, we will evaluate what kind of support you may need going forward and you will opportunities to select what works best for you and your company.
- A clear and focused plan
- Systems and processes to implement in your business (and continue to implement)
- Peace of mind
What will I not have
This program does not include any design work (logo, website, business card or any other branding or marketing collateral.) But you will have the customized plan of what you need and when to do it. The Lone Orange Team Design Department is happy to help you create those pieces.
- We will meet using a Zoom room. You will need a computer with a webcam and a microphone. You can meet in the comfort of your own office.
You will be given access to the online templates and worksheets needed to do the work.
You will also receive recordings of our meetings and notes taken during the meeting.
You will also need access to Google Drive.
Is a process that allows a business owner to get super clear on who they are and how they want their business to show up in the marketplace. It will transform your company’s identity and brand into a clear and confident. It will give you a customized plan for how to create and launch that brand and attract and serve the right clients for you.
This program is not a good fit for someone who:
- Is not willing to trust or follow the process or do the work
- Is unwilling to take time to reflect and think deeply about the exercises
- Is not coachable and willing to take advice and guidance
- Is looking for someone to “just do it for them”
- Is looking for a quick fix or believes branding is “easy”
You will be sent a Quickbooks Online invoice as well as an automatic payment authorization form. Once you set those up, we will automatically schedule your monthly payment.
Through that invoice you can pay via:
- ACH bank withdrawal
- American Express
If you need to make different arrangements, please let us know so we can try to accommodate you.
The most important thing is mindset. Be ready to dig in and work the process. If you do the work we will find the clarity and focus that you seek. We will find new way to attract the RIGHT clients for you.
Conversely, if you don’t do the work, you won’t find the results.
Absolutely! Simply click on this link and find a time that works for you. I look forward to talking with you!