If your audience is looking for ways to

confidently attract and keep more of their RIGHT clients.

Tiffany can help.

Watch this Video.

I’m excited to help your audience learn the overlooked keys to attracting and keeping their RIGHT clients!

Attracting clients – the RIGHT clients – is top of mind for every entrepreneur. If this is your audience and they are overwhelmed by the next “best” marketing tactic, confused about why their current marketing efforts aren’t working, and worried they will have to close their doors,

I have good news for them.

There are foundational elements that are necessary for the success of any growth strategy. The problem is that these elements are often neglected which can undermine the success of their marketing efforts. The power of a clear identity, intentional client experience, and scalable systems can propel a business to the next level and beyond.

The solution is to brand your purpose and live your authentic brand.

We all have a unique purpose in this world, and as entrepreneurs, that purpose shows up in our businesses. My goal as a coach, consultant, and speaker is to help business owners find the brand gold that makes their brand identity shine, communicate it to the right audience, and make sure their client experience aligns with who they say they are. These foundational elements can often feel elusive to entrepreneurs, and I want to give them the confidence and clarity to go make the difference in the world they were meant to make.


Brand Your Purpose.
Live Your Brand.

Entrepreneurs who brand their purpose and live their brand on a daily basis impact their world powerfully and serve their most enjoyable and profitable clients. Discover the often overlooked foundational elements every business must address for success.

Learning Objectives for this Session:

  • Identify the foundational things that must be done before marketing can be effective.
  • Understand how Branding and Client Experience are directly related to business success.
  • How to create a marketing strategy that is right for you and right for your clients.
  • How to scale your business with (or without) a team you love.


Attracting Your RIGHT Clients

Attracting your best clients is a delicate balance between knowing who you are, knowing who you best serve, and communicating it clearly so the client knows you can help. Being clear on this one thing can change the trajectory of your business.

Learning Objectives for this Session:

  • Define who a RIGHT Client is for your business.
  • Recognize why you can’t market to just anyone.
  • How to find more of the RIGHT Clients for your business.

*This presentation works best as an interactive workshop.


Creating ‘WOW’ for Your Clients

Your market reputation is defined by the experience your clients have with your business. Ensuring you ‘WOW’ your audience at every step will boost your business, reduce your stress, and create devoted clients.

Learning Objectives for this Session:

  • What you need to know and do before even attracting clients.
  • The importance of your Client’s perspective.
  • How to map out your Client’s experience.

*This presentation works best as an interactive workshop.


Tiffany Hoeckelman gets out of bed each morning for one purpose – to help solopreneurs create an amazing business that impacts their world. 

Starting out in 2010 as a virtual assistant and freelance graphic designer, Tiffany witnessed several businesses undermining their success with poor graphic design. She soon recognized that small business owners needed help delving deeper than just their visual identity; they needed to identify and cultivate their purpose. Driven by this mission, Tiffany built the virtual branding agency, Lone Orange, offering brand consulting and coaching. Her secret love for systems and spreadsheets ensures her clients can deliver on their brand promises.

Tiffany lives in Union, MO (Just outside of St. Louis) with her husband and son. She is an active member of Experts for Entrepreneurs (e4e) and the proud recipient of the SBA Home-Based Business Award, 2013.

Previous Appearances

Connecting & Promoting Women, Gateway to Dreams
(virtual presentation – click to watch starting at 26:21)

The American Academy of FertilityCare™ Professionals (webinar)

International Virtual Assistants Association

Path to Powers Virtual Summit

Recovering Entrepreneur Podcast

Self-Employed St. Louis (SESTL)

International Women’s Day Conference

Academy Epic Business Bootcamp

International Coach Federation

HIVE@44 Co-Working Center

Union Chamber of Commerce

Jim Armstrong Marketing Systems (webinar)

I Am CEO Podcast
(click to listen)

Face Painting, Body Art and Balloon Convention

Go Solo

From Past Participants

“I enjoyed the way Tiffany connected with the audience. She doesn’t speak at you, she has a conversation with you. She does her best to customize her talk to the audience, which makes a much bigger impact. I left the presentation with several action items that were easy to understand and implement.”
~Jennifer Stewart, Gateway Productivity