Meet Lone Orange2018-09-13T21:55:49+00:00

You have an amazing story. We help you tell it. Our virtual consulting agency was founded in 2010, and our team of full-service brand and marketing experts is ready to help you take your business to the next level. How? By creating alignment between your visual identity, your messaging and your business operations to deliver a truly integrated brand.

Let us help. The Orange may be lone, but you’re not.

Meet Tiffany

The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her archnemesis. She also knows that branding extends to how service is delivered. Small businesses can make a big impression. Tiffany can show you how.

Tiffany’s story

Tiffany’s education and professional background give her a whole host of skills that can help you, but her best gift is her inherent ability to listen and discern what is most important to you and your business. Intuitive and understanding, Tiffany has been exactly where you are. Starting out in 2010 as a virtual assistant and freelance graphic designer, Tiffany witnessed several businesses undermining their success with poor graphic design. She soon recognized that small business owners needed help delving deeper than just their visual identity; they needed someone who could help them identify and cultivate their purpose. With that mission in mind, she has assembled a team of branding, marketing and other creative experts to offer clients a menu of tailored support.

Tiffany holds a degree in visual communications and has held graphic design, administrative, managerial and executive roles with various organizations, always charged with making them grow.

Speaker bio

On a mission to embolden small business owners to be successful in their purpose and their business, Tiffany Hoeckelman founded Lone Orange Consulting to provide entrepreneurs with polished and cohesive branding that is fully articulated and integrated throughout all facets of their business. Tiffany took the leap from employee to entrepreneur in 2010 and has enjoyed helping hundreds of entrepreneurs grow their businesses.

Armed with a degree in visual communications, bolstered by years of freelance design and seasoned by 14 years of wearing countless hats in small business environments, Tiffany coaches clients through a self-analysis process to get to the core of their unique strengths. From there, key messages and a visual identity are developed. Then the process goes one step further, integrating the branding into service delivery to create a cohesive, exceptional experience for the business’s customer.

Meet Pete the Lone Orange

In the city of St. Petersburg, Florida, there grew an orange tree that only produced one solitary orange each year. While most people would consider this tree a failure of nature, it was far more fruitful than anyone could imagine. For the five years Tiffany lived in St. Petersburg, this tree made its home in her backyard.

The oddity of an orange tree that only produced one orange sparked many joking discussions with family and friends about opening an internationally renowned orange juice company – all from the juice of one lone orange.

While the reality of launching such a venture was clearly absurd, the discussions were the foundation of Tiffany’s entrepreneurial aspirations. What the orange tree failed to provide Tiffany in fruit, it provided in inspiration. And thus began the saga of the Lone Orange…

Read The Legend of Pete the Lone Orange

Lone Orange has earned the SBA Home-Based Business of the Year Award, so we know what it takes to operate a successful business.
Let us put our award-winning skills to work for you.

What They Say

“Tiffany. I want to thank you for coming up with a process to help me become more confident and clear when talking about my business. I now feel that I am better able to explain to my referral partners who I’m looking to work with so they’re making stronger referrals and I’m attracting clients who are a better fit.”

MollieShea StephensClover Therapeutic Massage